COURSE CONTENT

This course introduces the student to practical skills and industry insights that PR and Media offer to create a truly unique blend of communication perspectives that will put the student in the very best position to pursue a PR and Media career. Informed by the working approaches of top PR, communication and digital templates around the world, this course will develop your understanding, awareness and appreciation of PR and Media communication as a concept and as a discipline.

Students will become critical media consumers and will draw upon personal areas of interest to assess influence and impact in action, hence using this knowledge to their own creative campaigns, helping the students build an impressive product portfolio that will make them stand out from the recruitment crowd.

Students will learn from a mixture of basic theory on how to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects; while also deepening students knowledge of theories and approaches that deal with how the Internet and social media shape society.

Videos, articles, and discussions will offer the opportunity to learn and engage with other learners on key concepts and ideas.

COURSE OUTCOME

At the end of the course, the student will become a confident PR professional and Media practitioner that has honed keen communications skills for a multitude of audiences and purposes, making the student more job-ready than many of their contemporaries from other learning institutions.

• Advertising account executive
• Advertising copywriter
• Event manager
• Marketing executive
• Public affairs consultant
• Public relations officer
• Sales promotion executive
• Social media manager

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