Digital Marketing | Content Creation

4 WEEKS PROGRAM

This is a hands-on, lecture-light, activity-heavy class experience. This course aims to teach specific fundamental techniques associated with the Digital Content & Marketing Process.

This career track gives students the opportunity to understand the balance between the Creative, Technology and Analytical part of Digital Marketing & Content Creation. The Marketing landscape is changing and Digital is playing an integral part in how brands grow.

Students will focus on learning the practical skills on how to create and execute an effective Digital Marketing strategy by leveraging a range of digital marketing tools, tactics and techniques.

The methodologies used to reach determined objectives/learning outcomes are as follows: guided discussions of readings and performances, rehearsals, workshops, performances, small group and large group activities, written and creative assignments, and quizzes. This is a class that will be challenging, invigorating, and participatory.

COURSE CONTENT

Module 1: Digital Marketing Strategy

Creative Strategy
Digital Marketing Strategy
Understanding your Product/Brand
Understanding your Consumer
Map out USP’s and Objectives
STDC (See,Think,Do,Care) Framework & Micro-Moments
Digital Marketing Media Mix - Paid, Earned & Owned Media
Setting Objectives & KPI’s

Module 2: Search Engine Optimization (SEO)

On-page and Off-page SEO
Link Building
Keyword Research
Inbound Marketing

Module 3: Email Marketing

The AIDA Strategy
Email Marketing Success Metrics
Building an Email Database & Lead Magnets

Module 4: Content Creation & Marketing

Storytelling & Copywriting
Content Plan Development
Social Media Management
Influencer Marketing
Trendspotting, Viral Marketing & Empowerment Marketing

Module 5: Social Media Management

Insights on Social Media
Developing strategies for Social Media marketing on Facebook, Twitter & Linkedin
How to build a Social Media Calendar
Social Media Guidelines

Module 6: Media Buying

The Evolution of Digital Media Buying - Programmatic, Direct Buying, DSP’s etc.
Search & Display Advertising & Campaign Optimization
Programmatic Buying using Google Adwords
Paid Social on Facebook, Twitter & Instagram
Media Planning & Budgeting

Module 7: Roll Out & Take To Market Strategy

Campaign Planning & Media Planning
Setting SMART Goals, Objectives and Timelines
Customer Relationship Management
Growth Hacking

COURSE OUTCOME

Upon completion of this course, students will be able to:

Develop an effective Digital Strategy
Understand the role of Digital Marketing in integrated marketing communications
Target and grow the right audience for your brand
Optimize a multi-channel marketing campaign using web Analytics
Create engaging and high-impact marketing content
Search Engine Optimization and Pay-Per Click Advertising
Develop Email Marketing Strategies that convert
Understand Growth Hacking
Data Analytics
Roll-Out and Take to Market Strategy

COURSE FEE

$1,500

CURRENT SESSIONS

LAGOS, NIGERIA.

TYPE: Classroom learning
METHOD: Practical, Hands-on.
LEVEL: Beginner, Intermediary, Professional