5 Ways To Become A Digital Marketer in 2024

Linkedin, the largest professional networking and career development platform stated that “Digital Marketing Specialist” is one of the top 10-most demand skills in 2021 with over 800,000 job openings. This statistic implies that a digital marketing career has a lucrative future.  

The path to becoming a digital marketer isn’t as restrictive as you might think; as a matter of fact, many digital marketers start in traditional roles before specializing. There isn’t exactly a prerequisite background experience — any individual can decide to become a digital marketer at any level.  However, you only need a specific set of skills and actionable steps which we have expatiated for you below: 

1.Learn Digital Marketing Fundamental Skills 

Digital Marketing is a broad field in itself. To become a digital marketer, one of the most important steps is to obtain core technical skills in its individual parts such as SEO, SEM, Social Media Marketing, Email Marketing, and Analytics. 
If you are trying to learn digital marketing skills intermittently, it may take several months or years to acquire a solid skillset. Del-York Creative Academy designed its Digital Marketing program to engage you in the most pivotal aspects of digital marketing for effective and accelerated learning.

2. Learn How To Use Digital Marketing Tools

Once you have acquired standard training, you need to experiment and get familiar with Digital Marketing Tools. For example, SEO tools like Google Search Console, Moz, and Answer the Public will help you explore how to use relevant keywords for a business and analyze competitors’ SEO. Google Analytics and Google Ads would enable you to measure and track the performance of marketing campaigns. While email marketing campaign tools like SendGrid or MailChimp and customer relationship management (CRM) platforms like Hubspot are essential tools that should get you familiar with optimizing leads and managing email campaigns

3. Build a Portfolio for your Digital Marketing Projects 

As a digital marketer, your portfolio should’nt only highlight the final results of your projects. You’ll need to indicate your processes in a strategic way that shows your thought processes, planning, and tactical thinking.  

You should also include samples of published works such as blog posts, social media posts, and even newsletter copies you sent out. Be data-driven when sharing your results; use as much data as you can.

Here’s an example: 

“ I generated 2,000 qualified leads via a social media campaign in Q1 of 2022, and increased the organic website traffic by 18% over 6 months” 

4.Create a Digital Marketing Resume

Do you know it takes only six seconds to impress employees with your resume? A resume is a summary document of your relevant qualifications, work experiences, and skills. It’s best to keep it simple, and concise with the layout neat and well-organized. The emphasis should be on your marketing skills, educational background, and relevant professional experience.  

5.Attend Marketing Events and Develop Your Network

Networking is a crucial part of developing your personal and professional brand. For example, you might decide to launch an industry-related newsletter to spotlight your content, show thought leadership, and share your work with others. Beyond that, you should explore many marketing communities and decide to join one or more that suits you. Marketing communities are platforms where you can express your ideas, receive insights from other professionals, meet others, and even find opportunities to help your career growth. 

Ready to kickstart your Digital Marketing Journey?

Our Digital Marketing program provides a detailed understanding of Digital Marketing concepts, strategies, and implementation; including planning website marketing, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns, and integrating digital marketing with traditional marketing.

Register for our online or offline courses today @www.delyorkcreative.academy.