Here are a few tips to get you started on marketing your film:
Ensure that you make provisions for content that would support marketing during the production of your film. Record Interviews of cast and crew, cover behind-the-scenes shots and take pictures of the cast and crew working on set. Also, ensure that you have a teaser and trailer ready.
Social media might as well be your biggest promotional tool as a filmmaker just starting out. Engage as many avenues on social media as you can by creating worthy content to thrill your audience or build anticipation for your film. Build a community around your film on social media.
A premiere, fundraising or screening gives you an opportunity to build a real-life experience around your film. Invite family and friends, potential sponsors and marketers as well as a number of your target audience to these events to help them experience what your film is all about.
Have reviews from popular blogs published on your film. This will create credibility for your film and also help build a buzz around a wider audience that you can reach.
Does your film qualify for a film festival? Ensure to have it featured there. Always be ready to make yourself available to reach out to anyone who matters at these events. Who knows, you just might get lucky and meet the right person that will be instrumental to the success of your film?
To learn more about producing your own film, you can register for the DCA Producing and Business of Film and television course (online or offline) where you will be trained by world-renowned professionals who are successful practitioners themselves in the largest film institutions in the world. So, what are you waiting for? Sign up today!