COURSE CONTENT

This course aims to expose the student to the challenges of producing from the inception and sale of a project through pre-­production, production, and post-production to ultimate distribution.

It will prepare the student to take on the business aspects of the television and film production industry. Today's film and television producers need more than just good ideas and a crew to get their projects off the ground. They need people with the skills to handle the financing, management, legal, distribution and business affairs.

That's what this course is all about. As potential entrepreneurial producers, the class will study techniques in leveraging limited amounts of time and capital into maximum results; while attempting to balance unbridled optimism against sensible business logic.

The course will emphasize the importance of an entrepreneurial spirit and a global outlook. The student will explore the industry's legal, financial and regulatory frameworks and develop skills necessary for producing in the current African and international market.

COURSE OUTCOME

During the workshop, Students will learn typical producer functions such as when to use publicity, how to deal with creative egos, what to do if the marketing of your project is ill-advised and more.

This program will enable the student:

• Combine knowledge of the film and television industry with the principles and practices of accounting and business;
• Focus on developing strategies and plans for various business aspects of the film and television industry (e.g., project financing, program sales and marketing plans, and business plans for launching and operating an independent production company);
• Integrate knowledge of the global marketplace, distribution models and additional revenue sources;
• Provide opportunities to learn production techniques — in both crew and leadership positions — through the various stages of pre-production, production and post-production.